Welcome to
Seattle's
working
neighborhood.
One thousand businesses. One historic district. Six FIFA
World Cup 26™ matches. SODO is the place where Seattle gets things done — and starting mid-June, the new SODO Welcome Center is your front door.
Pick a door. Walk right in.
Whether you’re a fan in town for a match, a local exploring the neighborhood, or a SODO business gearing up for the summer – start here
01 / VISITORS
Welcome Center
Your hub for local recommendations, special exhibits, and discovering what’s next.
02 / VISITORS
Plan Your Visit
What to expect, how to get around, and the SEA & WIN companion app.
03 / FANS
Events & Fan Fests
Watch parties at Victory Hall, local celebrations, and community happenings.
04 / BUSINESSES
For Businesses
Playbooks, information session recordings, and key updates for your business.
Six matches. One unforgettable neighborhood.
From June 19 to July 6, 2026, Seattle is hosting six FIFA World Cup26™ matches at Seattle Stadium. The SODO BIA is serving as Neighborhood Liaison — supporting our 1,000+ businesses, and elevating the unique character of SODO during the international spotlight.
6
World Cup matches
23-FT
Screen at Victory Hall
140+
Years of history
1,000+
Business driving Seattle’s economy
Find your celebration.
Highlighting events just for you. Full schedule on the events page
Commonly asked questions.
Where exactly is the SODO Welcome Center?
1950 1st Avenue South, in the heart of Seattle’s SODO district — a short walk from Seattle Stadium, T-Mobile Park, and the SODO Link station. We open to the public the week of June 8, 2026.
How do I get tickets to a World Cup match?
Ticket sales are live on the FIFA website. Tickets are not sold by the SODO BIA.
Which roads will be closed during the tournament?
SDOT maintains an interactive map of all closures. The biggest impact will be Pioneer Square as a pedestrian zone. View the SDOT map.
I want to host a watch party at my SODO business. How?
Refer to the Seattle Metro Chamber’s 2026 FIFA World Cup Watch Party Playbook for the full guidance, then check the Businesses page for our local resources and the upcoming Small Business Megaevent Playbook.
How do I attach my business's brand to the World Cup?
Visit Seattle has launched a Community Brand Playbook with shared visuals and messaging — designed for partners and businesses to use when promoting Seattle and themselves consistently. See it on the Businesses page.
How can my workplace help prevent human trafficking during the games?
The FIFA LOC partners with Business Ending Slavery and Trafficking (BEST). Free, 30-minute online training is available — use enrollment code FIFA26-SEA at best-training.org.
