Resources for SODO businesses.
Playbooks, the community brand, info-session recordings, and ratepayer updates — everything you need to make the most of the World Cup and beyond.
SODO BIA is your neighborhood liaison for the world cup.
We’re partnering with surrounding neighborhood organizations and the FIFA World Cup 2026 Local Organizing Committee to make sure SODO businesses and community members are well-informed and prepared for the games.
If you operate a business in SODO, this page is for you. If you have questions we haven’t answered, call 206-294-3285 or email [email protected]
Our Liaison responsibilities
01
Leading culturally relevant outreach and engagement
02
Supporting neighborhood-specific planning efforts
03
Coordinating logistics and communications with SeattleFWC26
04
Elevating the unique identities of each neighborhood during the World Cup
Robust toolkits for getting ready.
Hosting a watch party? Adapting your storefront for visitor surges? Worried about the operational impact? These playbooks walk you through it.
NEW
Visit Seattle’s Hospitality Playbook is now live — a curated set of brand assets and customer experience
guidance for hospitality operators across Seattle.
PLAYBOOK · 01
Watch Party Playbook
Seattle Metro Chamber’s guide to hosting compliant, successful watch parties at any scale.
PLAYBOOK · 02
Community Branding Guide
Visit Seattle’s shared visual and messaging system. Logos, templates, and asset kits.
PLAYBOOK · 03
Human Trafficking Prevention
Free 30-min BEST Basics training. Use code FIFA26- SEA. Indicator handouts available.
PLAYBOOK · 04
Small Business Megaevent Playbook
Coming soon from the Chamber. Operational guidance for small businesses navigating the surge.
One voice. Many opportunities.
Visit Seattle has launched a Community Brand Playbook with shared visuals and a messaging identity that represents Seattle as a unified, welcoming, and authentic destination — designed for partners, businesses, and organizations to use when promoting the city and their own presence within it.
The playbook includes logos, messaging guidelines, asset libraries, and templates. Use it. Mix it with your own brand. Show up consistent and recognizable.
Watch the recordings.
Hear from the SODO BIA and the Local Organizing Committee directly. Everything you need to know on involvement, transportation, and logistics.
FEBRUARY 2026
February Info Session
The most recent session — covering the Welcome Center launch,
Storefront Stories rollout, and the latest from the SeattleFWC26 LOC.
DECEMBER 2024
Kickoff Webinar
The original World Cup kickoff webinar — opportunities for involvement, transportation planning, and the framework for SODO’s role as Neighborhood Liaison.
Subscribe to our newsletter.
Ratepayer announcements, World Cup planning, storefront stories, free trainings, and what’s happening in the district — straight to your inbox.
- Monthly editions, and additional opportunities/alerts as they come up.
- Key updates just for SODO businesses.
- Adjust your subscription options at anytime. We even have a transportation-specific newsletter!
